Media Impact Analysis - UNDP Lebanon
The UNDP Peace Building Project in Lebanon consists of three main components: Education, Media, and MSLD (Mechanism for Stability and Local Development). This evaluation specifically focuses on measuring the impact of the media component activities conducted between January 2021 and December 2022. The media component includes initiatives such as the Salam wa Kalam digital media platform, Fake News National Media Campaigns, fact-checking training for media practitioners, and training on hate speech and fake news for youth, accompanied by local awareness campaigns. The evaluation aims to assess the outcomes and effectiveness of these media interventions, understand their impact on conflict dynamics at local and national levels, evaluate the extent and quality of public awareness created, and provide recommendations for sustainability and future improvements. Additionally, the evaluation emphasizes the integration of gender considerations, disability issues, and a rights-based approach in the assessment process.
- Comprehensive Evaluation: Triangle conducted a thorough evaluation of the media component within the UNDP Peace Building Project in Lebanon, covering the period from January 2021 to December 2022. Our assessment aimed to measure the impact of various media-related activities, including the Salam wa Kalam digital media platform, Fake News National Media Campaigns, and training programs on fact-checking and countering hate speech.
- Key Objectives: The evaluation primarily focused on understanding how media interventions influenced conflict dynamics at both local and national levels. We examined whether media was perceived as a source of tension and assessed the effectiveness of public awareness campaigns on fake news and hate speech.
- Methodological Approach: Our evaluation employed a multi-faceted methodology that combined qualitative and quantitative methods. We also adhered to best practices outlined in the Caux Guiding Principles, emphasizing flexibility, collaboration with local researchers, and continuous learning-sharing.
- Inclusivity and Rights-Based Approach: In line with the project’s goals, we integrated a gender mainstreaming perspective, considered disability issues, and applied a rights-based approach. This ensured that the media component’s inclusivity and sensitivity to marginalized groups were evaluated thoroughly.
- Phased Approach: The assessment process involved three key phases: inception, implementation, and analysis & reporting. We followed these phases to gather data, conduct analysis, and present findings and recommendations.
- Actionable Insights: Our assessment provided valuable insights, lessons learned, and recommendations aimed at enhancing future programming and implementation strategies and improving the understanding of the challenges and benefits associated with similar interventions in peace-building efforts.
Media Impact Analysis – UNDP Lebanon
September 2022 – May 2023