Background:

Triangle is building a long-term communications strategy reflecting both the unique position of Lebanon’s Directorate General of Local Administrations and Councils (DGLAC) within Lebanese administrative structures, but also the current crisis-level socio-economic conditions facing Lebanon. These socio-economic conditions entail major challenges for DGLAC and other public bodies to fulfill their on-paper roles to 100% capacity. Further, this strategy is the first of its kind for DGLAC, and thus represents a key opportunity from building DGLAC communications and reputation from a near-zero baseline.

The overall purpose of this communications strategy is to raise awareness of and help meet DGLAC’s mission, vision, roles, and purpose. To this end, the communications strategy is guided by strategic objectives that support the long-term mission, vision, and role of DGLAC. These strategic objectives are to set the standard for good governance and serve as a model for an efficient and effective public administration catering to local authorities; and to empower local authorities to provide a public service that is fair, effective, accessible, democratic, transparent, and inclusive.