Background: 

Triangle was contracted to provide advocacy support for Oxfam’s campaign.  

In August 2021, the IMF issued US$650bn worth of SDRs which were distributed across all IMF member countries according to their quota. Although this amount remains insufficient, these SDRs are conditionality free and debt free and many countries will be able to convert to hard currency and use these resources for urgent health spending including COVID-19 vaccines, social protection, among other public-goods spending measures. 

As part of its work on fighting austerity and inequality in the Arab States region, Oxfam has been collaborating with regional and local partners to push for more awareness among civil society, the public, and decision makers, on the issue of fair, transparent and effective IMF Special Drawing Rights (SDRs) allocation. 

Triangle’s Advocacy Design: 

• Messaging Strategy: The advocacy design process was informed by close client liaison and a review of existing literature regarding SDRs. Triangle developed key campaign messages, specifically targeting non-specialist audiences through thematic storytelling techniques.
• Visual Advocacy Materials: The key messages were further refined through Triangle’s visual design process, resulting in a series of advocacy materials such as complex infographics and an explainer video.
• Regional Focus: Triangle contributed to enhancing public understanding of SDRs and their potential role in addressing economic challenges in the region, specifically in Lebanon, Tunis, Egypt and Iraq. 

Watch the explainer video here.